Decoding of Visual Design for Pet Food Packaging

Pet food packaging is an important channel for communication between pet food and consumers, as well as a business card connecting brands and pet owners. Here, Jinde Packaging has collected a massive amount of pet food packaging design materials and strategies to share with everyone, hoping to inspire friends who have a demand for pet food packaging.
Divide pet food packaging design into two dimensions. One dimension is the degree of prominence of the pet image, with one end highlighting the pet image and presenting it on a large format on the packaging; On the other end, pets are not presented. Another dimension is to express "nature" or "finished product", with one end being the image of natural elements, including raw materials presented in their original state or the natural environment; On the other end, it represents the image of processed food products. Through the intersection of these two dimensions, Jinde Packaging divides pet food packaging design into five main types:
1. Natural type: Fully reflect the original ingredients or natural environment in packaging design. Products that emphasize freshness and naturalness often adopt this type of packaging style;
2. Cute pet type: presenting pet images in a large format;
3. Finished product type: highlighting the image of the processed food;
4. Minimalist style: "Three Nos" (no natural elements, no pet image, no finished product image) design style, presenting information through text and patterns;
5. Mixed type: Combining the above styles, such as presenting cute pets and natural ingredients at the same time, presenting pet and finished product elements at the same time, or presenting a relatively small area of pet image on the basis of minimalist design.
 
Pet food packaging design is a very important part of pet food research and brand communication. Jinde Packaging will continue to provide services for the production and research and development of pet food packaging based on data collected from the pet market packaging. Hotline: 15902743510