Requirements for color and font on food packaging bags

When we step into supermarkets, shopping malls, and stores, the products we want to purchase all have a "beautiful" coat - food packaging. And with the continuous improvement of people's pursuit of material living standards, the outer packaging of food is becoming more and more exquisite, and the requirements for the color and font of food packaging bags are also increasing.
Food packaging bags not only play a role in packaging and protecting food, but also reflect the characteristics and features of the food. The manifestation of these characteristics and features is mainly through the analysis of the characteristics of the target audience, which is transformed into patterns and text. This creates certain requirements for the color and font of food packaging bags.
Firstly, harmonious unity
When designing patterns and text on different food packaging, the design of the patterns and text on the packaging bag, as well as the background, must follow the principle of "harmony and unity". The font of the text should not exceed two types, usually using the same font. In order to stand out, a second font may be used. It is recommended to use white or full color as the background color of the overall pattern to better highlight the content, attract consumers' purchases, and guide users' use.
Secondly, fully demonstrate
The colors and fonts on food packaging bags are mainly used to showcase the characteristics of the product and attract consumers to purchase. So how can we achieve full display? Firstly, realistic product images can be used to represent abstract concepts, such as planting scenes in the country of origin, pictures of plant products, etc. This form of presentation is intuitive and clear at a glance, which not only guides consumption but also serves as an explanatory tool to avoid subsequent disputes and controversies, which may bring negative controversies to the product. Secondly, it is necessary to directly indicate the attributes of the food, using standardized food names instead of vague words compiled by oneself. For example, if you look closely at our common "pie" type of small Dim sum, you will find that the words "sandwich cake" will be marked on the packaging bag.
Thirdly, it should be detailed and thorough
The Ministry of Health has strict requirements for the text of food packaging in some specific contents. In printing, it is necessary to strictly follow the requirements for design and printing. The printing fonts used, font size, color, and size should be consistent and detailed, such as the relevant textual descriptions of the product.
Fourth: Same color scheme and design for products in the same category
Regarding the color of packaging bags, the product's image color is generally used. By using a large area of image color, the positioning, attributes, and characteristics of the product can be quickly conveyed to consumers. For example, organic food generally uses green as the base color. In order to stimulate consumers' desire to purchase and consume, the most commonly used colors in the food industry are red, white, etc. So for the same series of products, it is necessary to adopt unified specifications, designs, specifications, and color tones, and build a unified product image in consumers' awareness.